ALISA FREDERICO | style director
A lover of fashion and personal style from a young age, Alisa boasts a tenured career in retail and fashion. With a Bachelor’s degree in Fashion Marketing from the Art Institute of Philadelphia, Alisa’s nearly 20 year career has touched several aspects of fashion and retail including various management positions at Aldo including being one of the youngest senior managers, Manager of Product Development at Scunci (later moved on to roll out their PR Department), representing a multi-line showroom, Profit in New York, and 11 years at URBN, Urban Outfitters brand.
Alisa’s eye for style and business savvy were integral ingredients to her success as she launched the private label division of shoes and accessories for UO – traveling the world sourcing inspiration and developing products for labels such as Ecote, Silence and Noise and BDG.
A wife, mother and stylist by trade, Alisa’s sharp styling and eclectic look has made her a much sought after consultant, runway emcee and on-air expert doing everything from personal shopping and closet merchandising to editorial styling and dishing out advice on television stations such as Fox29 and hosting fashion shows at Bloomingdales. Alisa currently sits on the Advisory Board of the Philadelphia Fashion Incubator, is a Simon Fashion Ambassador and Personal Shopper for the King of Prussia Mall, and is a styling consultant for television and radio personalities at stations including Fox29 and WMMR.
Dressing Jane is a representation of the life and passion of Alisa Frederico, offering a glimpse into the life of a high style powerhouse with her thumb constantly on the pulse of everywhere you need to be and what you should be wearing. Uncover her favorite shops, behind the scenes styling, tips on putting together the perfect high-low outfit, investment pieces versus what to toss and more; Dressing Jane is choc-full of style inspiration as told through a local lens.